The purpose of every website design is to motivate a response from your visitor. Color in Web page design is a crucial element in creating a sense of order and balance. Color can make the difference between a website design that is dull and lifeless to a website that is stimulating and positive. Overuse and misuse of color can also create a Web page design that is over stimulating and chaotic, which leads to confusion.
The Value of Color in Web Page Design
Research conducted by the Institute for Color Research reveals that "people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone." The time we have to capture someone's attention with a Web page design is even smaller than in a physical store – so the impact of color choice is made all the more important in website design. Sight is the most valuable sense online and color used in a Web page design can influence brand recognition and product recall, as well as engage and inform visitors.