How to Start Redesign
Redesign Your Website for Success
Redesigning a website is always a challenge because it requires a lot of resources and can be quite risky. The idea of implementing the newest technology and design trends is tempting. But as a rule of thumb, it is better to have an outdated but functional website than a shiny new design that does not pay off. Before starting a website redesign process, it is essential to clearly define the goal behind it.
Why do you need a website redesign?
Although users quite often perceive a website redesign as a change of look, it is not always the case. There are three main reasons for a website redesign:
1. Better usability and more sales. If your website hasn’t been updated in years and you are losing potential customers because of serious usability issues, then website redesign might be a good option.
2. Structural business changes. Your business model has changed significantly, and your website no longer reflects your actual business. For instance, you used to have a physical flower shop and simple informational website. Now you have pivoted to online-only flower delivery service and need eCommerce functionality.
3. Branding. 55% of people are disappointed with a brand in general when they have a frustrating experience on their website. Fixing bad user experience can strengthen your brand.
1. Better usability and more sales. If your website hasn’t been updated in years and you are losing potential customers because of serious usability issues, then website redesign might be a good option.
2. Structural business changes. Your business model has changed significantly, and your website no longer reflects your actual business. For instance, you used to have a physical flower shop and simple informational website. Now you have pivoted to online-only flower delivery service and need eCommerce functionality.
3. Branding. 55% of people are disappointed with a brand in general when they have a frustrating experience on their website. Fixing bad user experience can strengthen your brand.
