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Redesign Your Website for Success

How to Start Redesign
Redesigning a website is always a challenge because it requires a lot of resources and can be quite risky. The idea of implementing the newest technology and design trends is tempting. But as a rule of thumb, it is better to have an outdated but functional website than a shiny new design that does not pay off. Before starting a website redesign process, it is essential to clearly define the goal behind it.
Why do you need a website redesign?
Although users quite often perceive a website redesign as a change of look, it is not always the case. There are three main reasons for a website redesign:

1. Better usability and more sales. If your website hasn’t been updated in years and you are losing potential customers because of serious usability issues, then website redesign might be a good option.

2. Structural business changes. Your business model has changed significantly, and your website no longer reflects your actual business. For instance, you used to have a physical flower shop and simple informational website. Now you have pivoted to online-only flower delivery service and need eCommerce functionality.

3. Branding. 55% of people are disappointed with a brand in general when they have a frustrating experience on their website. Fixing bad user experience can strengthen your brand.
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