4 Ways To Design a Global Webpage

1. KEEP DESIGN MINIMAL

Because you’re designing for a large, international audience, you have to be very careful with certain design factors that might not be perceived the same way from country to country.

To ensure that your design:

- Doesn’t offend anyone;
- Is accommodating of other languages and cultures;
- Plays well with browsers and devices for users around the globe;
- Performs just as well for someone located next door as someone located halfway across the world.

2. MAKE TRANSLATION EASY

Unless your website speaks directly to an audience located in a region of the world that speaks the same language, it’s better to plan for a space on your site that allows for quick translation. For many websites, a language/country widget appears in one of the four corners of the site—in the header or the footer.

Ideally, so long as visitors can find it easily, it doesn’t matter where you add it to the design.

3. USE SAFE COLORS

Understanding something like complementary color contrast makes sense in the work of every web designer. As does the matter of using colors that work well in terms of accessibility. But what about the psychology of color and how that translates in other countries? That’s why major e-commerce sites like Amazon, Zappos, and Walmart use neutral-colored interfaces.

4. SIMPLIFY CONTACT FORM DESIGN

Unless you want to build out specially designed contact forms for each language your site is translated into, it’s best to use a universally friendly form design.

Here is a good example of this:

4 Ways To Design a Global Webpage

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