How to Increase Website Conversions

One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 5 tips to improve your website conversion rates.
1. Use high quality images.

People respond to images, and having quality images on your site draws interest and creates an emotional response. A positive, professional-looking image that makes your site visitors feel good is a great way to get them to take action. If you have an e commerce store, use multiple product images showing different angles and key details to boost conversion rates.

2. Optimize your site for mobile devices.

As more and more people use their smartphones to browse and buy, making sure your site provides a good experience for mobile users is crucial to improving your conversion rates. Your site should be responsive, with a mobile-friendly layout, simplified forms, and easily clickable callous and buttons.
3. Create custom landing pages.

If you use PPC or social media ads, don’t include links that send people to your home page. If they’re interested enough to click, they want to learn more about that specific product or service, not wander around lost on your website trying to find the information they want. To increase conversions, create a unique landing page for each campaign, with a streamlined design and a single clear call to action.

4. Speed up your site.

If your site is slow to load, you may be losing conversions simply because visitors get tired of waiting a few extra seconds. One study showed that even a 1-second delay in load time resulted in a 7% reduction in conversions. To improve your website load times, streamline page content, compress large images, and make sure to use a high-quality website hosting company.
5. Build trust.

People are more likely to do business with companies they trust, so make sure your website projects a professional, trustworthy image. To show visitors your site is safe and your business is legitimate, display trust seals such as Better Business Bureau Accredited Business, Norton Secured, and McAfee Secure; upgrade to the more secure HTTPS/SSL communication protocol; include customer testimonials on your site; and make sure you’re effectively managing your online reputation.
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